All-new Scooter PCX

Honda Begins Production and Sales of All-new Scooter PCX in Thailand
– New strategic global model to be exported from Thailand to Japan, Europe and the U.S. beginning in 2010 –


BANGKOK, Thailand, September 14, 2009 – Honda will begin sales of a new scooter model, PCX, in Thailand in November of this year through A. P. Honda Co., Ltd., a Honda affiliate responsible for distributing Honda motorcycle products in Thailand. Thai Honda Manufacturing Co., Ltd. (Thai Honda), a Honda subsidiary that manufactures motorcycles, power products, and components in Thailand, will serve as the global manufacturing base for PCX and is planning to begin exports of PCX in early 2010, to other countries in the ASEAN region as well as other regions including Japan, Europe and the U.S.

With the global market in mind, PCX was designed to provide both the ease-of-use customers expect from a scooter and innovative styling. In addition, the basic design of key components such as the frame and engine are common for each market to achieve a significant increase in production efficiency.